Top Personal Finance Apps in the UK: Q2 2025 Performance

In the second quarter of 2025, the performance of personal finance apps in the United Kingdom showcased interesting trends across multiple metrics. Here's a closer look at the top five apps based on data from Sensor Tower.

Splitwise experienced a notable increase in weekly revenue, culminating at approximately $24.8K by the end of June. Weekly downloads followed an upward trajectory, reaching around 21.9K in the last week, while active users fluctuated, peaking at about 591.8K.

Budget Planner l Snoop Money presented a mixed performance. Revenue peaked at $22.9K in early June, with downloads remaining relatively stable around 7K. Active users showed a slight recovery, closing the quarter at approximately 268.5K.

Emma - Budget Planner Tracker saw consistent increases in downloads, peaking at 30.7K in mid-June. Revenue reached $9.2K in early May, while active users steadily increased, ending the quarter at about 233K.

YNAB maintained stable revenue, peaking at $7.5K in the final week of June. Downloads hovered just under 1K weekly, with active users gradually increasing to approximately 24.2K by the end of the quarter.

Moneyhub: Smart Budget Planner experienced a more modest performance. Revenue showed slight fluctuations, peaking at $5.3K at the start of the quarter. Downloads remained steady, averaging around 650 weekly, while active users saw a slight decline, ending at approximately 13.1K.

These insights highlight the varied performance of personal finance apps in the UK, with each app showing unique trends in downloads, revenue, and user engagement. For a deeper dive into these metrics, visit Sensor Tower for more comprehensive data.